Special to the Current
BELLEFONTAINE – The Logan County, Union County and Champaign County visitors bureaus recently announced a joint marketing initiative designed to attract visitors to the tri-county area.
“Ohio’s Ramblin’ Road Trip” includes retro-themed marketing including a visitors guide, website and Facebook page. It also calls for travelers to get off the beaten path and go back in time, and it invites visitors to linger and enjoy the comforts of small town hospitality at a wide variety of destinations.
The directors of the three visitors bureaus are Nicole Daniels, Tina Knotts and Sandi Arnold. Working collectively, the goal is to market the region as a premier Ohio travel destination for not only individuals and families, but for tour groups as well.
Logan County Convention & Tourist Bureau Director Nicole Daniels said, “We firmly believe that the hometown hospitality of our counties is real and marketable, and that we have a wide array of great destinations. Further, the retro logo and illustrations capture the spirit of our area and distinguish us from other counties’ marketing efforts.
“By working in collaboration, we believe that we can accomplish a higher-caliber marketing effort to bring tourism to Logan, Union and Champaign counties than we could promote and accomplish individually,” she added.
“Ohio’s Ramblin’ Road Trip” currently includes a printed visitors guide that includes a map highlighting destinations throughout the tri-county region.
The group has also launched an interactive website, ohiosramblinroadtrip.com. Visitors to the site can click on pictured destinations and web links to collect further information for destinations throughout the tri-county area.
An “Ohio’s Ramblin’ Road Trip” Facebook page connects potential visitors with information to plan their next visit to Logan, Union and Champaign counties.
The collective visitors bureaus revealed “Ohio’s Ramblin’ Road Trip” at the AAA Great Vacations Travel Expo in Columbus in January.
“The reaction of the individuals and families in attendance at the AAA Travel Show was a great indication of the unique appeal of our retro marketing campaign,” Daniels said.
“Visitors actually stopped to look at the retro logo, the large nostalgic posters featuring a suitcase-stacked 1952 Chevy ready to take the Ramblin’ Road Trip, and moreover, they asked about our destinations.
“Our mannequin, dressed in a crisp yellow cotton shirtdress, affectionately dubbed as Doris Day, was a tremendous attention-getter as she relaxed on an old steamer trunk holding our visitors guide,” she added.